Start your dental practice
Launch Your Dream Dental Practice with Confidence
Ready to make the leap from associate to principle? We provide everything you need to create a profitable dental practice, including business planning, practice setup, marketing strategies, team coaching and operational frameworks.
Start strong with a patient-ready dental practiceDental Practice
Starting your own dental practice is a major milestone in your career, and while it’s an exciting endeavour, it also brings a variety of challenges that go beyond clinical expertise. As an associate dentist stepping into the role of principle dentist and a business owner, it’s crucial to have the right strategies in place to build a thriving and profitable practice.
Our comprehensive start-up service is specifically designed to provide you with the expert guidance and tools you need to succeed on the business side, ensuring that your practice is not only patient-ready but also positioned for long-term growth and success.
With decades of experience in dental management, marketing, and business growth, we take the guesswork out of launching your practice, allowing you to focus on what matters most – providing excellent dental care. Whether it’s creating a strategic business plan, setting up the operational framework, or launching your marketing efforts, we’ll be with you every step of the way.
To empower dentists to build thriving practices and achieve lasting success in every stage of their career.
To transform dental practices into successful businesses through expert coaching and strategic guidance.
Navigating the Unknown
The Challenges of Starting Your Own Practice
As an associate dentist, you’ve spent years honing your clinical skills. You’ve built relationships with patients, provided excellent care, and become an integral part of the practice you work for. But now, you’re ready for more – you want to own your own practice, create your own path, and build something that reflects your values and vision.
The excitement of starting your own dental practice can quickly be overshadowed by a harsh reality: running a dental practice is so much more than just dentistry. You’re not just stepping into a clinical role anymore – you’re taking on the responsibility of becoming a business owner, manager, and leader. And for most associate dentists, this is uncharted territory.
Suddenly, you’re faced with challenges you were never trained for in dental school. How do you write a business plan? How do you manage finances? What’s the best way to handle legal contracts and insurance? These questions can feel overwhelming when you’re not sure where to start, and every decision seems like a potential risk. It’s easy to get lost in the details, unsure if you’re making the right choices or even how to prioritise what needs to be done.
The Anxiety of Responsibility
The pressure of knowing that every decision you make has long-term consequences can be crippling. For the first time, you’re responsible for the financial health of the practice, managing overhead costs, ensuring profitability, and balancing patient care with the bottom line. Unlike your role as an associate, where someone else handled the business side, you’re now responsible for every aspect of the practice. And that’s a lot to carry.
Many new practice owners face the fear of failure: What if I don’t get enough patients? What if my overhead is too high? What if my cash flow dries up? These are legitimate concerns, and without the right support, it can feel like you’re navigating a minefield, where one wrong move could jeopardise your entire venture.
Decision Paralysis
The sheer number of decisions that need to be made in the early stages can lead to decision paralysis. Which equipment should you buy? Should you lease or purchase your office space? How much should you invest in marketing? What’s the right software for managing patient records? The options are endless, and for someone without a business background, this can feel like an insurmountable challenge.
Every decision seems critical, and the fear of making the wrong choice can lead to delays, missed opportunities, and ultimately, lost momentum. Many dentists find themselves frozen at this stage, overwhelmed by the complexity of starting a business. And while clinical decisions are second nature to you, business decisions may feel risky and unfamiliar.
Supporting you through your start up and beyond.
Start your dental practice the right way
At this critical stage, you need more than just good advice – you need a trusted partner who understands the unique challenges of starting a dental practice and has the experience to guide you through every step of the process. That’s where The Pinnacle Group come in.
We specialise in helping dentists like you transition from associate to practice owner with confidence and clarity. Our expert team will work with you to create a comprehensive business plan that addresses all the critical areas: from financial projections and overhead management to market analysis and legal considerations. We’ll help you prioritise the most important decisions, giving you the knowledge and support to make informed choices that set your practice up for long-term success.
No more feeling overwhelmed or unsure about your next move. With our guidance, you’ll have a clear roadmap to follow, allowing you to focus on building the practice of your dreams without the fear of financial pitfalls or decision paralysis. We’ll make sure you have the right structure in place so you can move forward with confidence.
Get closer with our team
Meet with our executive team
Richard Howarth
Dental Business Consultant
Richard Howarth is an experienced dentist who has firsthand experience in building and growing a successful practice. He took his own practice from a new start-up through an effective growth strategy and ultimately sold it for a profitable exit.
As an expert in dental management, design, and business growth, Richard provides invaluable insight into the operational and strategic challenges dentists face. His guidance ensures that our clients can implement growth strategies that are grounded in real-world experience and achieve measurable success.
Tony Vogel
Coach & Sales Consultant
Tony Vogel is a seasoned coach with over 30 years of experience in helping businesses excel. A Fellow of the Association for Coaching and a qualified coach accredited by the same organisation, Tony has dedicated his career to developing winning sales strategies for businesses.
His deep understanding of sales dynamics allows him to help dental practices optimise their patient acquisition and retention processes, ultimately driving business growth. Tony’s coaching approach is practical, results-oriented, and focused on empowering clients to achieve their sales and growth goals.
Martin Bradley
Coach & Marketing Consultant
With over 30 years of experience in marketing, design, and website development, Martin brings a wealth of knowledge to the team. As a qualified coach accredited by the Association for Coaching, Martin specialises in helping dental practices build strong brands, create effective digital strategies, and develop their marketing efforts.
His unique blend of technical and coaching expertise ensures that our clients not only grow their practices but also build a sustainable, impactful online presence.